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> I don’t think most here grasp the implication of gutting ad attribution. > All publishers (news sites, indie games, etc) are going to see huge drops in CPM.

> I don’t think most here grasp the implication of gutting ad attribution. > All publishers (news sites, indie games, etc) are going to see huge drops in CPM. It could easily be a business ending shift. Your second statement might not imply the first. It could be that publishers are going to see business disrupting shifts in CPM, and we are aware of that fact, and still support the changes. "Why is everyone praising this? Don't they realize that it will make it harder to track them?" At the same time, there's something really telling that after all of the years of the advertising industry talking about how users actually want to be tracked and targeted, they are nonetheless terrified of something as simple as a prominent opt-out button. If advertisers sincerely believed that users wanted what they were offering, then they wouldn't view it as an existential threat for users to have the ability to turn the offer down. If the take is, "users having control over their own data will be devastating for the advertisers", then honestly that's kind of a big signal that the advertising industry is out of control and needs some business disrupting shifts.

eitland 6y ago
> At the same time, there's something really telling that after all of the years of the advertising industry talking about how users actually want to be tracked and targeted, they are nonetheless terrified of something as simple as a prominent opt-out button. I actually gave it a chance. The problem was during that time the ads (from Google) were more irrelevant. Back in the old days you could often see how ads were relevant to the topic of the web site you were visiting or the topic you searched for even if they weren't always relevant to me (e.g. selling expensive software while I was a broke student, living outside the US). The next years - sometimes after the Double Click acquisition it seems - I started seeing almost only irrelevant ads everywhere. I don't have anything against companies making money - in fact I liked it when Google were earning good money before Double Click. But when they add invasive tracking and the quality goes way down at the same time something has gone wrong.
- bjelkeman-again 6y ago
  Then you don’t have to deny tracking. But for the rest of us who want to deny tracking I like this, collateral damage or not.
  - eitland 6y ago
    I do resist tracking now and also changed to iOS last year. It was a younger version of me that gave them a chance. They failed hard.

eitland 6y ago

> At the same time, there's something really telling that after all of the years of the advertising industry talking about how users actually want to be tracked and targeted, they are nonetheless terrified of something as simple as a prominent opt-out button. I actually gave it a chance. The problem was during that time the ads (from Google) were more irrelevant. Back in the old days you could often see how ads were relevant to the topic of the web site you were visiting or the topic you searched for even if they weren't always relevant to me (e.g. selling expensive software while I was a broke student, living outside the US). The next years - sometimes after the Double Click acquisition it seems - I started seeing almost only irrelevant ads everywhere. I don't have anything against companies making money - in fact I liked it when Google were earning good money before Double Click. But when they add invasive tracking and the quality goes way down at the same time something has gone wrong.

bjelkeman-again 6y ago
Then you don’t have to deny tracking. But for the rest of us who want to deny tracking I like this, collateral damage or not.
- eitland 6y ago
  I do resist tracking now and also changed to iOS last year. It was a younger version of me that gave them a chance. They failed hard.