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Apple is exempting itself from this policy, keeping its own tracking on by default: https://twitter.com/eric_seufert/status/1291730115253145600?s=21 https://twi

Apple is exempting itself from this policy, keeping its own tracking on by default: https://twitter.com/eric_seufert/status/1291730115253145600?s=21 https://twitter.com/eric_seufert/status/1291730115253145600?... Previously, Apple and third-party tracking were both controlled by the same opt-put setting. Using your power as platform owner to turn your competitor’s ad tracking off by default while keeping yours on? Sure seems abusive to me.

ziftface 6y ago
Completely agree. I was not aware they were doing this too.
pseudalopex 6y ago
iOS 14 has a prompt for third party tracking.[1] It isn't off by default. [1] https://techcrunch.com/2020/06/22/apple-ios-14-ad-tracking/ https://techcrunch.com/2020/06/22/apple-ios-14-ad-tracking/
Ensorceled 6y ago
In what way is Apple a competitor to Facebook or Google Ads?
- shajznnckfke 6y ago
  Facebook’s top ad business on iOS is promoting other apps. The tracking being blocked by this change is how they attribute app sales to the Facebook ad. Apple has a competing service: https://searchads.apple.com/ https://searchads.apple.com/ I think the purpose of this change is to redirect the revenue from FB to Apple.
  - Ensorceled 6y ago
    That is, for Apple, perhaps a nice side effect of the change. But I don't see it replacing Facebook app ads ... I never "see" the Apple ads. The real purpose of this change is to continue to drive home to Apple users, who are increasing aware of privacy issues, that Apple has their back. Anything else is gravy.
    - shajznnckfke 6y ago
      My opinion: follow the money. Apple’s publicly stated growth strategy is to expand services revenue. Taking this ad market from Facebook is part of that strategy. The PR is gravy. Apple isn’t the EFF.