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SKAdNetwork is severely restrictive. In my group we’re still forecasting a major hit to our ability to perform attribution or lift analysis.
by gregorythecat 6y ago
SKAdNetwork is severely restrictive. In my group we’re still forecasting a major hit to our ability to perform attribution or lift analysis.
- K0nserv 6y agoIt's worth it in the balance of user privacy and how accurate attributions are imo. Apple are tilting the balance back in favour of users.
- Nextgrid 6y agoWhy can't attribution be solved by including a campaign ID in the links to the product the ad is selling, and then counting the number of purchases per campaign ID? Is it because it's a manufactured problem by this scummy industry where they try to consider anything a "conversion" like "we showed this guy an ad 2 years ago and now he finally happened to look the right way at our client's shop while walking past it, this is definitely because of our ad and we should include this in our conversion stats"?
- dialtone 6y agoThere's a limit to how many campaigns you can be a part of as well since one could display an arbitrary set of campaigns to you and understand who they targeted once again. In any case "show this guy an ad" like you quote, won't leave signs or campaign IDs in the apple framework unless there's a way to track that user explicitly. And tagging people that viewed ads is not anywhere in the scheme for apple. As an aside, attribution of online ads is vastly more sophisticated than you paint it and it involve statistical and causal models. https://dl.acm.org/doi/abs/10.1145/2020408.2020453 https://dl.acm.org/doi/abs/10.1145/2020408.2020453 https://pdfs.semanticscholar.org/eaa4/875ae2376d681e156dcc3bc15acce89e08bb.pdf https://pdfs.semanticscholar.org/eaa4/875ae2376d681e156dcc3b... https://research.netflix.com/business-area/marketing-and-growth https://research.netflix.com/business-area/marketing-and-gro...