4 ms·
Not a single one? By reducing the effectiveness of advertising business models, Apple can force apps to use in-app purchasing and gain that 30% cut. Additional
by fsociety 6y ago
Not a single one? By reducing the effectiveness of advertising business models, Apple can force apps to use in-app purchasing and gain that 30% cut.
Additionally they do not have to display the permission modal for their own user tracking.
It’s good to display prompts and make users aware of what is happening.. but it should be mandated fairly by a third-party not the company owning the App Store.
Google is heading down a similar route with Chrome. Nuking other’s ability to target ads while improving their own business in some way (in this case improving their ability to track users while negating others).
- rightbyte 6y agoGoogle take 32% of the Adsense money so 30% sounds like a bargain. I'm so tired of ad sprinkled apps. All I wanted was to play a cheap Tetris clone not look at some ad load screen. Any ad app feels like 90s ad-ware and you know it spies on you so atleast it is a good warning sign to delete it. I wish there was a filter option "no after purchase purchases, no adds" in the app stores.
- breakfastduck 6y agoI'd still rather have to cough up cash than give in to tracking by default, though. So generally this isn't a negative for me. Naieve as you may think me, I think Apple want to get data so they can sell me products they sell (both Apple products and third party software) - I'm ok with that because I like their products and software. I'm consciously buying into an ecosystem that is purchase driven rather than making money off data sales. They don't have to display the modal on their own user tracking because I've already signed up and bought in.