In consumer, the customer are typically advertisers and the users are typically the product. Facebook ad products are just as strangely designed, complex and su

In consumer, the customer are typically advertisers and the users are typically the product. Facebook ad products are just as strangely designed, complex and such, because no one approving Facebook Ad spend in a big deal is the one using it. So the same company can actually end up with both, a "product" that serves decision makers in ad agencies, and a "product" that retains consumer eyeballs. When you say clunky, inefficient and bizarre UX, you mean the user UX, which doesn't matter in enterprise. If it didn't save a VP or better yet the CEO of a large company mad time, make them more money, save them money or mitigate risk, it would not be there in the first place. Because systems like SAP are incredibly good at both doing that in complex use cases and making the case for it, they prevail. Startups often try to go enterprise and say their UX is better. Notion may be great, but based on pricing it's creating <$10/user/month in enterprise value. There are products in specialized industries (e.g. Bloomberg in finance) that charge $2000/user/month. They serve the real customer, which is the VP or CEO who signs, very well.