One concern is that 99% percent of users wouldn't care if they got Internet service or "Value-Added Broadband (tm)" from their local cable monopoly, especially

One concern is that 99% percent of users wouldn't care if they got Internet service or "Value-Added Broadband (tm)" from their local cable monopoly, especially if the latter cost $0.01 less per month. Net neutrality strikes me as one of those cases where those who are aware of the stakes have to adopt a paternalistic attitude toward consumer protection.