> "significant portion of the target audience does not want to pay for it" This is true for most online content. For various reasons, content that's not music

> "significant portion of the target audience does not want to pay for it" This is true for most online content. For various reasons, content that's not music or video has an assumption of being free. Book publishing is not comparable. > "90% of everything is crap" Maybe, but everyone has a different 90% so there's no "average". Content is made to match demand and there's something for everyone. > "mentally and emotionally manipulate them ... Advertising is immoral" Everything is manipulation and influence. Recommending something to your friends is a form of advertising (and even officially called "word of mouth marketing"). I agree that advertising should have better safeguards since it's influence for a price, but calling it immoral gets into some strange philosophical territory that doesn't accomplish anything productive.