I see nothing wrong with returning to older models of advertising: you buy simple ads (like pictures or text on web sites, or audio during podcasts), with zero

I see nothing wrong with returning to older models of advertising: you buy simple ads (like pictures or text on web sites, or audio during podcasts), with zero scripting attached, and no video. And you track them in obvious ways (e.g. special codes at checkout, or you simply ask “how did you find out about us?”), which still gives a clue which ads were effective. The entitlement of these ad companies to their obscene revenues and invasive methods is insane. Facebook’s “disruption” is hardly a problem I care about. Maybe the Internet will finally be usable again if we have a little more disruption.