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Advertising existed before detailed tracking, and can exist perfectly well without it. Perhaps it will be a little less effective, but we do not need to optimi

• dillondoyle 6y ago
  Except you don't get people buying fake ovens offline. There isn't a great analogy I can think of but there is a huge amount of ad fraud where it's profitable to fake an install, fake app use to generate more fake ad revenue ad fake installs, etc. So long as it's profitable for someone to fake installs and fake user traffic there will be a need for better value conversion tracking
• robterrell 6y ago
  Would you not call Apple Search Ads targeted? This looks similar to Facebook's ad targeting system: https://searchads.apple.com/advanced/ https://searchads.apple.com/advanced/
  • Grustaf 6y ago
    Haha no.
  • saagarjha 6y ago
    No, Search Ads is keywords targeting, not "we build a whole profile of you and then use that". It has its own issues, but they're not the ones you have with Facebook's solution.
• specialist 6y ago
  Conflating contextual and targeted advertising isn't even the worse intellectually dishonest offenses of the social media apologists.