Why do humans make media directed at other humans? There's some intrinsic and extrinsic motivation that makes it so, and those conditions aren't met by making m

Why do humans make media directed at other humans? There's some intrinsic and extrinsic motivation that makes it so, and those conditions aren't met by making media for dolphins. I understand the hypothetical dangers of an AGI with the "wrong" reward function where "wrong" includes "like humans in terms of species-tribalism and intelligence-smugness", but I don't actually see a media generator AI necessarily having human-esque identity that you're suggesting.