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I understand why everyone's instant reaction might be "good," but if you are in the business of making an app, you will eventually need to get users for your ap
by robterrell 6y ago
I understand why everyone's instant reaction might be "good," but if you are in the business of making an app, you will eventually need to get users for your app. Advertising is how that happens. That's because app store discovery was nerfed years ago, to make store search ads a revenue source. This Apple IDFA change will likely force you to redirect your ad spend from the Facebook Audience Network to Apple search ads.
- moonbug 6y ago> but if you are in the business of making an app that's your mistake, right there.
- FalconSensei 6y agoSo you don't use a smartphone? With apps? That people make?
- funtimesonly 6y agooh cmon, clearly moonbug has a sense of humor.
- czzr 6y agoAdvertising existed before detailed tracking, and can exist perfectly well without it. Perhaps it will be a little less effective, but we do not need to optimise our society to increasing the effectiveness of advertising.
- dillondoyle 6y agoExcept you don't get people buying fake ovens offline. There isn't a great analogy I can think of but there is a huge amount of ad fraud where it's profitable to fake an install, fake app use to generate more fake ad revenue ad fake installs, etc. So long as it's profitable for someone to fake installs and fake user traffic there will be a need for better value conversion tracking
- robterrell 6y agoWould you not call Apple Search Ads targeted? This looks similar to Facebook's ad targeting system: https://searchads.apple.com/advanced/ https://searchads.apple.com/advanced/
- specialist 6y agoConflating contextual and targeted advertising isn't even the worse intellectually dishonest offenses of the social media apologists.
- master_yoda_1 6y agoyeh don't fk individual privacy for ads, and let a sht company like FB make billions of profit