This is a well-written and researched article, but I have to disagree with some stuff. The suggested alternative payment processing policies make no sense for A

This is a well-written and researched article, but I have to disagree with some stuff. The suggested alternative payment processing policies make no sense for Apple; they would incentivize people to not make iPhone-exclusive experiences. That's something the walled-garden aficionados at Apple would never go for. And a court order to implement a change like that (or any change) would be a bad idea. As for the reduced 10% rate, why 10%? In a truly competitive market, we might see figures lower than that. I think that trying to come up with perfect changes for Apple's practices is a waste of time. Apple shouldn't be forced to make changes to their store, nor should we bother trying to convince them to do it themselves. Let them do whatever they want, but allow third-party stores. Competitive forces will fix everything in the long-term. What I'm not sure of is how that would work in practice. Will Apple be forced to release (and maintain) their SDKs and dev tools for free? Will they be forced to make changes to the operating system to allow side-loading? If they are, how long would that take? and wouldn't it be catastrophic from a security point of view, since iOS has never had to worry about the security issues of side-loading.