So, to pivot back to my tent revival example: religions often have practices that turn off outsiders, but they often simultaneously are seeking to convert those

So, to pivot back to my tent revival example: religions often have practices that turn off outsiders, but they often simultaneously are seeking to convert those outsiders. It's a balance! I would say that "If you are not doing something to prevent racism, then you are guilty of being racist" is a message aimed squarely at those who already believe. It's urging people to do more to support the movement. It makes me think of "All people are sinners except those saved by Jesus Christ." Both in that it's somewhat alienating to outsiders and that the people making the statements are quite serious about them! Activists know this! They know that it would be better for recruitment to have a purely positive message to give people. That's just not where the movement is right now.