The whole point of the posted article is to _not_ guilt people in to doing the right thing. You should push positive emotions about doing the right thing, not n

The whole point of the posted article is to _not_ guilt people in to doing the right thing. You should push positive emotions about doing the right thing, not negative emotions. From the article: "These findings suggest that inducing people to consider positive rather than negative self-directed emotions might recruit more people to a climate-change mitigation agenda, and to prosocial behaviour more broadly."