The other problem with this approach is that is moves a lot of complexity to the edge of your environment. All the transformation & orchestration of your conte

The other problem with this approach is that is moves a lot of complexity to the edge of your environment. All the transformation & orchestration of your content has to happen in your app. If you have one backend and one app, that's not necessarily a bad thing, because you have to do that work somewhere, but if you have multiple apps (perhaps by multiple teams) that all consume the same backend, you start to duplicate a lot of that complexity all along the edge of your system.