I think this would be a fair statement if the customer was given an option on the device, but when you consider that scenario, it becomes super clear that Apple

I think this would be a fair statement if the customer was given an option on the device, but when you consider that scenario, it becomes super clear that Apple's take is predatory: - Either pay X, your purchase is handled through Stripe / Paypal, and your relationship is with the company directly. - Or pay X + 30%, and your relationship is with Apple Certainly I can see some advantages to the second option, but how many customers do you think would willingly pay a 30% premium for that given the choice. At 5-10% (i.e. a few percentage points above established and legit payment processors, but ones that are a little less full-service), I think it becomes a much more reasonable argument.