I see Hey marketing as "Email" more than a client or an app. Yes, it's a weird positioning, but to be fair it's also a weird service. They're not about better

I see Hey marketing as "Email" more than a client or an app. Yes, it's a weird positioning, but to be fair it's also a weird service. They're not about better managing your existing inbox, and I also think completely changing the management of a third party email services while staying within the standards is a lost battle. Hey doesn't solve my issues with email either, but I am sympathic to people trying to rebuild an experience beyond what existing clients can do.