And not figuring out a way to make a memorable name in a space that addressable is bullshit. I've been able to find plenty of two word .coms and built companies

And not figuring out a way to make a memorable name in a space that addressable is bullshit. I've been able to find plenty of two word .coms and built companies on them. Or startups have gone with .ly or removed vowels or a number of other creative ways to create brands when there is false scarcity.