This needs to be brought up more often. Apple IS a lifestyle, fashion brand, and this is probably a sector that is heavily underappreciated by entrepreneurs. Fa

This needs to be brought up more often. Apple IS a lifestyle, fashion brand, and this is probably a sector that is heavily underappreciated by entrepreneurs. Fashion is a strong motivator, and phones are strong social signal indicators, - something that is not appreciated among developers/techies. I know some ppl who bought a mac (because their peers did) and yet run windows (because excel is all they do/know). Also, considering that iDevices are designed to appeal to "simple users", it's kind of an oxymoron to pretend that their average consumer appreciates them for Swift compilers or their processors.