I think Apple have no incentive right now to change anything, although the PR and perception of them is shifting slightly against them. I think there are two th

I think Apple have no incentive right now to change anything, although the PR and perception of them is shifting slightly against them. I think there are two things that can happen here: 1. There are more and more cases like wordpress, Hey and Fortnite, and after a while the PR gets so bad that they have to change something, or it becomes so costly to be in the app store that developers will stop developing for it, making the iphone less valuable to users. Of course this will take years if not decades to happen, it would be a really slow process. Fortnite is a really big deal, because I think it does start to chisel away at the iphone market for 12-18 year olds. 2. Government steps in and forces them to do something. But as Ben said, the legal grounds are very shaky. They don't have a monopoly on the phone market, or apps, or anything. Almost all other app stores have fees around 30%. It's very hard to make a strong case to say they're guilty.