They did demonstrate their UI skills, by deconstructing the logic behind what the TripLog interface was trying to do and showing the logical groupings of relate

They did demonstrate their UI skills, by deconstructing the logic behind what the TripLog interface was trying to do and showing the logical groupings of related info. Translating that into visuals is simply the next step - scroll down to sanj's comment or go to daringfireball's followup post for links to visuals the 37s discussion sparked - and unfortunately, many people see it as the only step.