I feel that your view may be as simplistic as the one you're criticizing. I'm not an SEO, but my understanding of this field from people who actually work in i

I feel that your view may be as simplistic as the one you're criticizing. I'm not an SEO, but my understanding of this field from people who actually work in it is that things are not so black and white. The author went a little over the top, but I generally agree with his sentiment that not everything is worth the effort to make it interesting. It really does depend of the results you want and what you have in your wallet. If you're a little fridge repair-n-resell shop, without the marketing resources and budget required to turn your really bland business into an eye-magnet, I think it would be reasonable to dabble in the cheaper gray areas, provided an acknowledgement of the risks and rewards.