It seems so. According to their blog post about it, they're writing cards specific to the life event - birthday, get well, etc. https://www.zappos.com/about/st

It seems so. According to their blog post about it, they're writing cards specific to the life event - birthday, get well, etc. https://www.zappos.com/about/stories/pec-cards https://www.zappos.com/about/stories/pec-cards