There's a big difference between what you're critiquing (marketing messaging) and what blackhats are focused on manipulating (links). Your diagnosis, "if you c

There's a big difference between what you're critiquing (marketing messaging) and what blackhats are focused on manipulating (links). Your diagnosis, "if you can't make insurance or incontinence products sexy you're in the wrong game," would be correct if Google had a function called getSexiness(URI uri, TargetAudience audience, String strKeyword). But they don't. Google uses citations/links instead. I think what Kris is saying is that it's harder to drive "earned" LINKS for insurance or incontinence products than it is to astroturf your way there with blackhat techniques.