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>What if the real goal is actually to republish entire web sites on google.com, i.e., AMP? Why would Google have hosting everything on their domain be an end g

• _qulr 6y ago
  > Why would Google have hosting everything on their domain be an end goal? To become the internet! Much like AOL was in the past, kind of like how Facebook is now. Each of the big tech corps is trying to set up a walled garden that you never leave. In the beginning, Google Search was not a destination, it was merely the way to find your destination. But now a large percentage of searches never actually leave Google. The data is re-presented by Google Search. Google has a search engine, DNS, browser, email service, office suite... oh yeah, and a mobile platform. All of which have millions or billions of users. They just need to host web sites too in order to create their own web-on-the-web. The Google Internet. It's about controlling the entire "experience". Think about it: the web is supposed to be "free" (as in freedom), but increasingly web site owners have to design everything around Google: ranking high in Google Search, having the right format for AMP, rendering "correctly" in Google Chrome. Even being forced to adopt https (read Dave Winer on that issue) or be erased.