Positive messaging has been used in effective leadership for a long time. If you can frame the behavioral change in a way that someone thinks it's their idea, t

Positive messaging has been used in effective leadership for a long time. If you can frame the behavioral change in a way that someone thinks it's their idea, they're more likely to buy into it. Breaking out the punishment stick only works if the person has no option but to deal with the punishment. Negative messaging always starts from the position of "you should stop doing what you want", where positive messaging starts with "if you do this, it'll be good for you".