The pro-privacy crowd needs to choose it's battles. The most common response about online privacy is "what does is matter if X knows Y? I've got nothing to hid

The pro-privacy crowd needs to choose it's battles. The most common response about online privacy is "what does is matter if X knows Y? I've got nothing to hide". People already don't care, and I guarantee they also don't care that Amazon knows what page they are on in the book the are reading. There are much bigger issues to focus on