This is what I wondered as well. Given that there are things like: Contentful, Ghost, Strapi, etc., which either have a REST API for content, and/or other API

This is what I wondered as well. Given that there are things like: Contentful, Ghost, Strapi, etc., which either have a REST API for content, and/or other API for customizing the interface for non-devs, or are developer-oriented. I'm surprised something like this received funding... makes me think, "Snap, I guess I can get funded too?"