It's the same amount of ads. The hyper targeting Google does is incredibly profitable because of the scale they operate at. If you make the click through rate o

It's the same amount of ads. The hyper targeting Google does is incredibly profitable because of the scale they operate at. If you make the click through rate of an ad even 0.1% better over billions of searches it more than pays for the R&D of an engineering team. Really the only way to compete against Google from a feature perspective is the privacy angle. You're sacrificing better click through rates to target a market that cares about privacy. Making something private requires a lot less engineering and product power than hyper optimizing tracking. By definition if you're not doing any tracking you don't need to employee people to set up tracking systems.