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What information in The Mom Test would you say is misleading or incorrect?
by this2shallPass 6y ago
What information in The Mom Test would you say is misleading or incorrect?
- tchock23 6y agoAs one, he says surveys are 100% useless, which is not entirely correct (there is a time/place for them). Second, he says customer interviews must be face to face to be valuable. That is patently false, and even dangerous. In a face to face setting many people feel social pressure to conform and there is a strong interviewer bias. A mix of in-person and online methods is essential to get an unbiased read. I’m on vacation right now, otherwise I’d spend the timing outlining my many criticisms of the book...
- this2shallPass 6y agoMakes sense. Agree with what you're saying, that surveys can have value and customer interviews can be valuable even if not face to face. Would love to hear more of your thoughts sometime after you vacation.