This guide makes excellent points. I also recommend this book: https://www.amazon.com/Style-Clarity-Chicago-Writing-Publishing/dp/0226899152 https://www.amazon

This guide makes excellent points. I also recommend this book: https://www.amazon.com/Style-Clarity-Chicago-Writing-Publishing/dp/0226899152 https://www.amazon.com/Style-Clarity-Chicago-Writing-Publish... He says that to achieve clarity, imagine the subject of each sentence as the character of a scene, and the verb as its action. Make sure you hit both character and action within the first 6-10 words of your sentence. Begin each sentence with information that the reader is familiar with, and end it with the new information you want to introduce. That will get you a long way toward creating understanding (and feeling) in the reader.