> >[Twitter] amplifies meaningless shit into the stratosphere with its trending algorithms > Doubtful, given how popular it is among people and ogranisations t

> >[Twitter] amplifies meaningless shit into the stratosphere with its trending algorithms > Doubtful, given how popular it is among people and ogranisations that carefully measure the RoI of their marketing & outreach operations, and constantly adjust balance of their efforts among 2, 3, 4 different communication channels (YT, Insta, mail, in-person events, topical forums, old style media, etc.). I'm not sure why you think that the two are incompatible, or opposed. I don't mean to suggest that marketing is entirely meaningless, but surely the ROI of any particular marketing effort is largely independent of its meaningfulness?