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To get me to change social networks, Google will have to convince my friends to switch; especially my close ones, as using Facebook to communicate with many of
by stevenj 16y ago
To get me to change social networks, Google will have to convince my friends to switch; especially my close ones, as using Facebook to communicate with many of them has replaced email.
- pdaviesa 16y agoThat's really the heart of the issue - no matter how good your social product is, people are only going to make the switch from facebook if a significant number of their "social network" switch as well. I wonder if the next big social site needs to incentivize entire groups to switch rather than just individuals, e.g. promotions that only go into effect after x number of your friends sign up.