Interesting article. I agree - Google is now singing FaceBook's mantra and potentially losing sight of their own. Today, Google knows who I email most often, w

Interesting article. I agree - Google is now singing FaceBook's mantra and potentially losing sight of their own. Today, Google knows who I email most often, who my contacts are, what's happening in my life (via my Calendar), what I like to read and bookmart (via Reader), what I like to talk about (via Google AdSense/Analytics on my blog and via Search), even places I tend to go often or plan to go (via GMaps). The list goes on. That is a huge piece of the puzzle. They need to figure out a way to put all of that together rather than push (and potentially fail) new "social" incentives. There are two parts to this that escape me - 1. Whatever happened of "Google Me"? How is it that no one ever mentions that anymore? 2. Google has (IMO) always been a company that places emphasis on being algorithmic than having humans do the work for them (if that even makes sense). It's part of their DNA. That's hard to change. Finally, this is Google chasing the current fad, and forgetting to focus on what's the next thing. [Edit - Formatting]