Students of entrepreneurship should learn the art of persuasion in all its forms, including psychology, sales, marketing, negotiating, statistics and even desig

Students of entrepreneurship should learn the art of persuasion in all its forms, including psychology, sales, marketing, negotiating, statistics and even design. Scott Adams just shared with us the ideal framework for an entrepreneurial curriculum. But more importantly, the article reinforces the fact that the whole is far greater than the sum of these parts, especially in the context of an entrepreneur. I succeeded as a cartoonist with negligible art talent, some basic writing skills, an ordinary sense of humor and a bit of experience in the business world. The "Dilbert" comic is a combination of all four skills. The world has plenty of better artists, smarter writers, funnier humorists and more experienced business people. The rare part is that each of those modest skills is collected in one person. That's how value is created. As an aside, this makes a compelling case for the pursuit of a co-founder with complementary skills.