But it is effectively the same company though; controlled by the same principals. That would be like Google in Mountain View claiming that they don't avoid pay

But it is effectively the same company though; controlled by the same principals. That would be like Google in Mountain View claiming that they don't avoid paying tax and they are the good guys, but Google SA Netherlands & Ireland who are the assholes who scam countries out of their share of tax revenue (The Dutch Irish sandwich tax loophole that they use).