Does anyone find this whole situation very anti-consumer? Two billion dollar tech companies have started a slap fight, both have claimed its for the benefit of

Does anyone find this whole situation very anti-consumer? Two billion dollar tech companies have started a slap fight, both have claimed its for the benefit of their customers/users but in reality its about their own personal bottom line. The gaming forums filling up with pre-teen twits willing to cheer lead for their respective megacorp is thoroughly depressing to look at.