Same here, I was quite interested in the first part. That being said, it was already annoying me because it felt like it was just about choosing A (big tech) or

Same here, I was quite interested in the first part. That being said, it was already annoying me because it felt like it was just about choosing A (big tech) or B (self hosted) which were basically the same thing, but for some reason people choose A. It's not the same thing, people choose A because most of them are not skilled enough to get B. And that's probably a mistake to not make it crystal clear - at the same time that we make crystal clear that yes, anybody can acquire those skills. Most people learn to drive a car. This is incredibly difficult! They learn to read and write, some can even do it in several languages! Why should they not be able to learn to write html and upload it? If we make people think freedom and democracy should come cheap and convenient, we'll just fall into the same trap with some entities building cheap and easy things and getting control over everyone.