Easier to remember/link. Domains are cheap ($10 a year or something). Signalling that yes, this is an important enough issue to dedicate a whole site to. SEO (m

Easier to remember/link. Domains are cheap ($10 a year or something). Signalling that yes, this is an important enough issue to dedicate a whole site to. SEO (more people stumbling on it by mistake, or a nice cash out later, your choice). You own it (if it already exists, that page might die one day).