I dont really understand what people want to happen: So you “cancel” a guy that doesn't need employment or advertisements to get anything done, by condemning a

I dont really understand what people want to happen: So you “cancel” a guy that doesn't need employment or advertisements to get anything done, by condemning anyone that received money from him. What do people want to happen to the money instead? What punishment do people think they are enacting? Has anyone actually thought that far?