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Their business plan is $30 a month, so I'm tempted to say each paying user is definitely not worth $1000. Given their revenues of 142M and 1.2M paid users, tha
by user5994461 6y ago
Their business plan is $30 a month, so I'm tempted to say each paying user is definitely not worth $1000.
Given their revenues of 142M and 1.2M paid users, that's an average a tad below $120 a year per user, which would actually be less than their cheapest plan. That doesn't add up, it smells of free trials counted as paid users.
- gizmo 6y agoAsana's pricing is per user per month - https://asana.com/pricing https://asana.com/pricing
- tims33 6y agoMany of those 1.2M users are on large corporate deals that are at a small fraction of list price. This is a common phenomenon in SaaS.
- molsongolden 6y agoTrying to calculate revenue per user in this way assumes that they started the year with 1.2M paid users. Napkin math, assuming the user acquisition was evenly distributed throughout the year, came out to maybe $160/user. $1,000 LTV would mean that each user stays a user for ~6 years. I'm not sure if that's a reasonable assumption or not. Just sharing numbers because I was curious how much the average user might be paying, after seeing the discussion above.