You also don't want to just target the largest number of users, but the largest amount of users who are willing to pay for your plugin. I'm not familiar with th

You also don't want to just target the largest number of users, but the largest amount of users who are willing to pay for your plugin. I'm not familiar with the demographics of this particular market, but perhaps it's akin to iOS vs Google? Even though the latter has a hojillion users, app developers make way more money on iOS.