I'm not sure that Microsoft sees it that way. The direction they're going with XCloud and XBox Game Pass seems to me that they're interested in strongly diversi

I'm not sure that Microsoft sees it that way. The direction they're going with XCloud and XBox Game Pass seems to me that they're interested in strongly diversifying on software as a service while selling XBox hardware as commodity priced entrypoints into their software ecosystem. The only reason XCloud isn't launching on iOS is because Apple denied it, not for Microsoft's lack of trying.