That makes more sense. I think it’s worth framing differently, though. Big companies aren’t writing the doc, per se. Engineers interested in the material are.

That makes more sense. I think it’s worth framing differently, though. Big companies aren’t writing the doc, per se. Engineers interested in the material are. And often, they want the opportunity to do so - it’s something of a stamp for “expertise” in their favor. Assuming the post is actual quality, it’s a marketing win for the company, a professional/developmental win for the employee, and an informational win for everyone else.