I'm not a fan either. Creators rely on them to drive traffic though and that's part of what makes YouTube sticky for producers. The creators remain incentiviz

I'm not a fan either. Creators rely on them to drive traffic though and that's part of what makes YouTube sticky for producers. The creators remain incentivized to use YouTube as a platform because they can leverage the recommendation algorithms to drive traffic to their content. While this remains true YouTube is here to stay. People will go to where the content is. The content will go to the platform that makes it easiest for them to build an audience.