That's more of a story of Microsoft acquiring and destroying a brand. They took the consumer software and rebranded their enterprise communications suite under

That's more of a story of Microsoft acquiring and destroying a brand. They took the consumer software and rebranded their enterprise communications suite under it, then rebranded that and now no one "skypes" anyone anymore. Microsoft originally had a product suite called Lync which had chat and calling. It was pretty good. Then MS rebranded it as "Skype for Business." It was the same infrastructure and program with a facelift to use Skype's styling. That did not work out well, and was rebranded as Microsoft teams. I'd suspect the whole point of acquiring Skype was to move it to enterprise, which it only did cosmetically and turned out to be a failure. MS Teams is alive and well though.