From what I understand, it's essentially data engineering, and tools on top of data pipelines. They claim to sell products, and those products probably form an

From what I understand, it's essentially data engineering, and tools on top of data pipelines. They claim to sell products, and those products probably form an underlying part of what clients are buying, but really they are paying for a developer to sit in their office and build ETL code to get data out of their million unmaintained databases into some vaguely coherent system, and then build reporting, views, and simple workflows on top of that data. This doesn't sound like much, but I can understand why that might be transformational for many businesses, to finally have all their data in one place in a way that can be analysed usefully.