Yup. This is the difference between high art cinema and entertainment films. I think a lot of people see films that are generally seen as art (such as Wes Ander

Yup. This is the difference between high art cinema and entertainment films. I think a lot of people see films that are generally seen as art (such as Wes Anderson films, Lost in Translation, Spike Jonze's Her) as 'pretentious' because they don't see cinema as something that can be taken seriously and are looking for something else out of films. To them, seeing a film ask something of them is bizarre and uncomfortable, like being asked by a performer to come up on stage.