Financial service companies will want to advertise where their customers are. Pitching them before you have traction will just get you the question, "Ok, how m

Financial service companies will want to advertise where their customers are. Pitching them before you have traction will just get you the question, "Ok, how many leads can you send us?" But let's say you do and get 20 signed up as advertisers. Who cares? It won't earn you a cent until you get users in the door, you'll get worse terms, and it won't help you improve the underlying product. Your users are the leverage you have to make good deals with advertisers.