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Without the behavioral data you'll just plain miss out on correlations that simply can't be described by product metadata alone. Is this a big deal? It seems li
by Boxxed 6y ago
Without the behavioral data you'll just plain miss out on correlations that simply can't be described by product metadata alone. Is this a big deal? It seems like that would be one of the big advantages of collaborative filtering. I guess that advantage is probably larger on sites with a huge product variety (e.g. Amazon) which aren't really your audience.
- antonoo 6y agoFrom A/B tests we have seen that having good representations of products is much more important than tons of behavioral data. In the cases when we do use behavioral data, what we have found is that unless we use it in conjunction with our product representations we do not get sufficient leverage on using it.